Marketing Review

The next step is to focus on marketing activities and will consist of a thorough review and assessment of the Foundation and Chamber of Commerce’s marketing efforts to determine if they reflect best-practice methods for increasing awareness and investment in the area.  Current internal and external marketing program tools will be reviewed, including the Foundation’s website, advertising and collateral materials, inbound/outbound marketing events, public relations, trade shows, site selection professional visits, branding and identity efforts. 

Economic Development Strategy

This Strategy will represent the culmination of all research completed and will present action items geared toward addressing challenges and capitalizing on opportunities for visionary growth. This Economic Development Strategy will serve as a tool to unify the Sioux Falls area’s public and private leadership behind a consensus blueprint for the community’s future. The final Strategy will include best practices as well as benchmarks and performance measures. 

Implementation Plan

The Strategy represents “what” the Sioux Falls area needs to do to achieve its preferred future, while the Implementation Plan determine “how” that will be done.  This report will include a capacity assessment, a first-year action plan, a five year action plan, and will determine which organization(s) should lead plan implementation efforts.

- Competitive Assessment
- Community Input Process
- Target Business Analysis